French luxury house Chanel has lost a trademark fight with Huawei Technologies claiming alike brandings. A top European court ruled that their logos do not bear similarities to each other.
Click here to read the story at designtaxi.com.
Discussion Questions:
- What is a brand?
- What is a logo?
- How do companies protect their brands?
- What is a trademark?
- Why is it important for companies to protect their brands? Specifically, why do you think it is important to make sure the company’s logo is distinct and other companies aren’t using the same logo or something very similar?
- Why do you think Chanel lost this trademark battle?
- How might this impact Chanel moving forward? Be prepared to discuss your answer in class.