Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration.
Click here to read the story at adweek.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Describe the promotion featured in this news story.
- What form of promotion best describes sweepstakes or contests like the one described in this news story?
- What is a partnership in business and marketing?
- What two brands partnered for this promotion?
- What do you think each brand hopes to accomplish through this promotion?
- Why is it important for both brands to benefit from a partnership?
- What is social media marketing?
- Why is social media marketing important to businesses and brands?
- Why do you think this promotion is tied to Pinterest rather than another social media platform like TikTok or Instagram?