Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023.
Click here to read the story at thehustle.co.
Discussion Questions:
- What is a brand?
- What does it mean for a brand to be growing?
- According to this story, how does Morning Consult calculate which brands are the fastest-growing?
- Why would a company care if its brand was growing?
- What is the fastest-growing brand?
- Are you surprised to see an AI brand as one of the fastest-growing? Why or why not?
- What was the second fastest-growing brand on the list?
- According to this story, what are two factors that helped that brand to rank so highly on this list?
- What is brand trust?
- Why is that important to a business?
- According to this story, what did Zelle do to increase brand trust among consumers?
- What percentage of consumers say they trust AI, based on information from this story?