Cheetos and Doritos go head-to-head in ‘Flamin’ Hot Faceoff’ on Instagram and Twitter

You get to decide – which is hotter – Doritos new Xxtra Flamin’ Hot Nachos or the returning Cheetos Flamin’ Hot Spicy Pepper Puffs?

Frito-Lay has launched the “Flamin’ Hot Faceoff” campaign to find out.

Click here to read the story at pennlive.com.

Discussion Questions:

1. What is social media marketing?
2. Why do brands promote their products and services through social media?
3. Do you think brands consider which platforms to use for their marketing campaigns? Why or why not?
4. Why do you think Frito Lay decided on Instagram and Twitter for this campaign?
5. What do you think they hope to accomplish with this campaign?
6. What is consumer engagement?
7. How might this social media campaign boost levels of consumer engagement for both brands? Why might that be important to Frito Lay?