Marketing Currents - Business and Marketing Current Events

Cheetos and Doritos go head-to-head in ‘Flamin’ Hot Faceoff’ on Instagram and Twitter

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You get to decide – which is hotter – Doritos new Xxtra Flamin’ Hot Nachos or the returning Cheetos Flamin’ Hot Spicy Pepper Puffs?

Frito-Lay has launched the “Flamin’ Hot Faceoff” campaign to find out.

Click here to read the story at pennlive.com.

Discussion Questions:

  1. What is social media marketing?
  2. Why do brands promote their products and services through social media?
  3. Do you think brands consider which platforms to use for their marketing campaigns? Why or why not?
  4. Why do you think Frito Lay decided on Instagram and Twitter for this campaign?
  5. What do you think they hope to accomplish with this campaign?
  6. What is consumer engagement?
  7. How might this social media campaign boost levels of consumer engagement for both brands? Why might that be important to Frito Lay?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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