Have a seat…or not?
Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers.
Click here to read the story at fox5ny.com.
Discussion Questions:
- What is the customer experience?
- Is customer experience the same thing as customer service?
- Is the customer experience always positive? Why or why not?
- Why is it important for Chick-fil-A to focus on the customer experience?
- What factors might influence the customer experience?
- Based on what you learned from this story, describe the new restaurant concept that Chick-fil-A is opening in New York.
- What is “geofencing” technology?
- How is Chick-fil-A using geofencing technology with its new restaurant concept?
- How do you think Chick-fil-A hopes to influence the customer experience with a takeout-only restaurant?
- Why do you think they chose this location to open its first takeout-only restaurant?
- Do you think this is a concept that customers will appreciate? Why or why not? If so, how might that help to drive sales?