Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day.
Click here to read the story at thestreet.com.
Discussion Questions:
- What is digital marketing?
- Why is digital marketing important to brands?
- What is the metaverse?
- Why are brands interested in the metaverse?
- What is promotion?
- How do “holidays” like National Burrito Day provide promotional opportunities for brands?
- What is partnership?
- Why do brands partner?
- Why do you think Chipotle and Roblox have entered into a partnership?
- Based on information from this news story, describe the partnership between Roblox and Chipotle.
- What is consumer engagement?
- Why is consumer engagement important to brands?
- How might this promotion boost levels of consumer engagement for both Roblox and Chipotle?