The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020.
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- How do you think the COVID-19 health crisis has impacted sales of Coca-Cola products?
- What is a budget?
- Why do you think budgeting is important for companies like Coca-Cola?
- Why do you think Coca-Cola is cutting their advertising budget?
- If you were Coca-Cola, would you reduce your advertising spend right now? Would you divert those advertising dollars to invest in other marketing activities? Explain what your strategy would look like if you were a marketing executive at Coca-Cola during the COVID-19 crisis.