Artificial intelligence is the future. At least according to Coca-Cola.
The soft drink giant today launched a limited edition soda created using AI technology.
Click here to read the story at cnbc.com.
Discussion Questions:
- What is AI?
- How do you think businesses and brands might benefit from AI in the future?
- What are some of the risks that businesses and brands should consider as it relates to AI?
- What are ethics?
- Do you think there are some ethical concerns as it relates to businesses and brands using AI? Such as?
- Why do you think Coca-Cola used AI to create a new flavor?
- What is the name of the new flavor?
- What is market research?
- According to this story, how did market research help in the creation of this new flavor?
- Why is the flavor only available for a limited time?
- How do you think packaging might provide a business or brand with marketing opportunities?
- Based on what you learned in this news story, describe the packaging for Coca-Cola’s new futuristic flavor.
- How might that packaging help draw attention to the new flavor where Coca-Cola products are sold?
- Why is that important?
- Do you think Coca-Cola will use AI to develop more new products in the future? Why or why not?