Marketing Currents - Business and Marketing Current Events

COVID-19 Will Inspire a Dunkin’ 2.0 (MC)

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Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach.

Click here to read the story at qsrmagazine.com.

Discussion Questions:

  1. How has the COVID-19 crisis impacted restaurant chains like Dunkin?
  2. How do you think brands like Dunkin will evolve based on the health crisis?
  3. Based on information from this story, how is Dunkin planning to adapt post-COVID?
  4. If you managed a Dunkin location, what would you do to try to reach consumers in a post-COVID world?
  5. How do you think brands like Dunkin communicate with consumers? How will they communicate changes in a post-COVID environment to consumers?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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