Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What is a product line?
- What is product development?
- What type of company is Crystal Light?
- Have you ever tried any of their products?
- Why do you think Crystal Light wanted to introduce new products?
- What is consumer behavior?
- Based on what you learned in this news story, how did shifts in consumer behavior help to inspire Crystal Light’s new product offerings?
- What is innovation?
- Do you think the new product lines from Crystal Light are truly innovative? Why or why not?
- Why do you think they used the word “innovation” in this press release?
- What is branding?
- According to this story, what is Crystal Light doing from a branding perspective?
- Why do you think they launched a new logo?