CT wants tourists to ‘Find Your Vibe’ this summer in $3M marketing campaign

The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign.

Click here to read the story at hartfordbusiness.com.

Discussion Questions:

1. What is tourism?
2. What is a destination?
3. In your opinion, is Connecticut a destination? Why or why not?
4. What is destination marketing?
5. Why do you think the state of Connecticut would want tourists?
6. Who benefits from tourism dollars?
7. What is a marketing campaign?
8. Why do you think CT is investing $3 million in a marketing campaign?
9. What is a tagline?
10. What is the state of Connecticut using as a tagline for this campaign?