Does cottage cheese have yogurt envy?
As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese.
Click here to read the story at media post.com.
Discussion Questions:
- What is competition?
- What are the different types of competition?
- How would you describe Daisy’s competition?
- What type of competition might Yogurt products represent to Daisy?
- What is product positioning?
- Based on information from this news story, describe this marketing campaign from Daisy.
- How is Daisy positioning its product with this campaign?
- What is tagline?
- What is the tagline for this campaign?
- How might that tagline fit its positioning strategy?