Dick’s Sporting Goods has entered the hotly contested market for men’s athletic apparel with the launch of its own brand, VRST.
VRST debuted Tuesday on Dick’s website and a stand-alone site. Products of the brand will roll out to more than 400 Dick’s stores in coming weeks, the company said. Items in the line — which include everything from joggers and shorts to T-shirts, quarter-zips, and hooded sweatshirts — retail from $30 to $120, putting it on the higher end of the market.
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- What is competition?
- What is athleisure?
- Why do you think Dick’s is launching their own athleisure line?
- Who might represent Dick’s competition in the athleisure market?
- What is pricing?
- How might pricing impact sales of Dick’s new products?
- Why is it important to get pricing right with the launch of a new product?
- How might Dick’s develop a competitive advantage?
- In your opinion, will Dick’s new athleisure products be popular with consumers? Why or why not?
- What is a brand?
- What is the name of Dick’s new brand of athleisure?
- Why do you think they launched a website featuring the new products independent of the Dick’s website?