We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world.
Click here to read the story at magazine.promomarketing.com.
- What is mobile marketing?
- Are the Wienermobile and NUTMobile examples of mobile marketing? Why or why not?
- What is advertising?
- What are the different forms of advertising?
- What form of advertising is the NUTMobile?
- Why do you think Planters has a NUTMobile?
- What is a brand?
- How might the NUTMobile help Planters from a branding perspective?
- What is experiential marketing?
- Why might a business or brand consider experiential marketing as a brand or marketing strategy?
- Describe how the NUTMobile provides an example of the concept of experiential marketing.