If the shoe fits, stay right inside of it!
DJ Khaled is unlocking one of his most treasured rooms — his shoe closet.
Click here to read the story at nypost.com.
Discussion Questions:
- What is a marketing stunt?
- Why do you think businesses and brands engage in marketing stunts?
- What is publicity?
- How do marketing stunts help businesses and brands to generate publicity?
- Why is that important?
- What is influencer marketing?
- Based on what you learned from this news story, describe Airbnb’s marketing stunt.
- Why do you think Airbnb enlisted the help of DJ Khaled for this stunt?
- Is this an example of influencer marketing?
- What do you think Airbnb hopes to accomplish with this stunt?