Marketing Currents - Business and Marketing Current Events

Doja Cat Gives ‘Grease’ Classic a Modern Spin in Pepsi Ad Campaign

[displaycategories]

Doja Cat might be this year’s host of the MTV Video Music Awards, but she’s adding another major gig to her belt — she’s the star of Pepsi’s newest commercial, in which she plays Sandy Olsson from Grease, and sings the 1978 movie’s classic track “You’re the One That I Want.”

Click here to read the story at billboard.com.

Discussion Questions:

  1. What is advertising?
  2. Why do brands like Pepsi advertise?
  3. What is a product launch?
  4. What product is Pepsi launching as part of this ad campaign?
  5. Why do you think Pepsi chose to partner with Doja Cat for this campaign?
  6. Why would Pepsi want to link this marketing campaign to a movie from 1978?
  7. What message is Pepsi communicating to consumers in the Doja Cat ad?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC