Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe.
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Discussion Questions:
- What is price?
- How has price historically provided Dollar Tree with a unique positioning strategy?
- What is inflation?
- How does inflation impact prices that we see as consumers?
- What is a price cap?
- Why is Dollar Tree raising its price cap to $7?
- How do you think inflation has impacted Dollar Tree’s decision to raise some prices?
- What is branding?
- What is rebranding?
- Do you think Dollar Tree should consider a rebrand as its prices continue to climb? Why or why not?