Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- What is brand loyalty?
- Why is brand loyalty important in business?
- What is a loyalty program?
- How might loyalty programs help businesses to build brand loyalty?
- How might that demonstrate the concept of consumer behavior?
- Are you a member of any loyalty programs?
- If so, what benefits are associated with the program?
- Which loyalty program do you think offers its customers the best benefits?
- According to information from this story, what is Domino’s doing to upgrade their loyalty program?
- How might those changes help to encourage more customers to sign up and participate in the loyalty program?
- How will Domino’s benefit from more people participating in the loyalty program?