The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way.
Click here to read the story at axios.com.
- What is innovation?
- Why is innovation important in business?
- What are the different types of innovation?
- Why is innovation important to fast food brands?
- What is the customer experience?
- How does the drive through impact customer experience?
- What is AI?
- According to this story, what is “generative” AI?
- This story explains how brands like Wendy’s, Taco Bell, and Chick-fil-A are using AI to improve the drive through experience. Describe one example.
- What other ways might a fast food restaurant be able to use tech to improve the drive through experience? Be prepared to discuss your ideas in class.
- How might that impact the customer experience?
- As a consumer, why is it important to recognize and understand how businesses and brands are using AI and tech to promote their products and services?
- What is “efficiency” as it relates to the drive through?
- What is a business profit?
- How might drive through efficiency impact a fast food restaurant’s profits?