Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle.
The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants.
Click here to read the story at Bloomberg.com.
Discussion Questions:
- What is consumer behavior?
- Why do businesses monitor consumer behavior?
- What is market research?
- How does market research help a business or brand to understand consumer behavior?
- Based on information from this news story, how did the pandemic impact consumer behavior?
- How has the shift in consumer behavior impacted the restaurant industry?
- How are some restaurants responding?
- What is digital marketing?
- How might digital marketing provide restaurants with opportunities to drive more sales?