As TikTok’s most followed star, Charli D’Amelio is known around the world for her iconic dance moves … and her self-professed love for Dunkin’. Now, Charli and Dunkin’ are taking their long-brewing mutual crush to the next level, making their relationship official and delivering the duet her fans have been asking for. Beginning today for a limited time, Charli’s go-to coffee order, a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl, will officially be named on Dunkin’s menu nationwide as “The Charli.”
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Discussion Questions:
- What is influencer marketing?
- How does this story represent an example of influencer marketing?
- Why do you think Dunkin’ is launching a new product?
- Why do you think Dunkin’ chose to partner with Charli D’Amelio for the new product?
- What is promotion? Describe Dunkin’s promotion strategy to support the launch of the new product.