Marketing Currents - Business and Marketing Current Events

El Pollo Loco launches its first retail shop

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El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is a brand?
  2. What is branding?
  3. Why would El Pollo Loco offer branded merchandise to its customers?
  4. What is e-commerce?
  5. Why would El Pollo Loco open an online store?
  6. How might this news story represent an example of branding?
  7. What is the difference between e-commerce and retail? Which best describes El Pollo Loco’s merchandising strategy?
  8. How do you think El Pollo Loco determined which products to offer?
  9. What branded item would you offer that isn’t currently being sold by El Pollo Loco? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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