Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is digital marketing?
- What is augemented reality?
- What the difference between augmented reality and virtual reality?
- How might AR and VR provide opportunities for brands to engage in digital marketing strategies?
- What is e-commerce?
- Why is e-commerce important to Etsy?
- What is a “shoppable” experience as it relates to digital marketing?
- How might this initiative from Etsy help its sellers to sell more products?
- Based on information from this story, describe what role social media might play as part of this promotion from Etsy.
- What other brands might benefit from a similar experience? Be prepared to discuss your answers in class?