This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week.
Click here to read the story from qsrmagazine.com.
Questions for Classroom Discussion
- What is promotion?
- What are the different types of promotion?
- What type of promotion best describes Dunkin’s “RV for a Week” giveaway?
- What is Dunkin doing to encourage consumers to engage with the brand on social media as part of this campaign?
- What do you think Dunkin hopes to accomplish with this promotion?