Marketing Currents - Business and Marketing Current Events

Fans Can Win a Dunkin’ Refreshers RV for a Week

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This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week.

Click here to read the story from qsrmagazine.com.

Questions for Classroom Discussion

  1. What is promotion?
  2. What are the different types of promotion?
  3. What type of promotion best describes Dunkin’s “RV for a Week” giveaway?
  4. What is Dunkin doing to encourage consumers to engage with the brand on social media as part of this campaign?
  5. What do you think Dunkin hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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