Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
Click here to read the story at reuters.com.
Discussion Questions:
- What is advertising?
- Why do businesses and brands advertise?
- What are the different advertising channels?
- What is AI?
- What are two examples of popular AI software programs?
- Why would some of the world’s biggest advertisers be experimenting with AI?
- Based on what you learned in this news story, explain how AI could be used in marketing.
- What are ethics?
- Do you think there are some scenarios where the use of AI could be considered to be unethical?
- What is one example?
- If you were an advertising professional, would you consider using AI in your marketing? Why or why not?