Gen Z is ready to spend on clothing again, with females leading the recovery.
Teen spending is inching up, according to Piper Sandler’s 41st semi-annual “Taking Stock With Teens” survey. The spring survey highlights spending trends and brand preferences from 7,000 teens (average age 16.1 years) across the country.
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Discussion Questions:
- What is market research?
- Why is market research important to brands?
- Who is Gen Z?
- According to the “Taking Stock With Teens” survey, what brands are most popular with teens?
- Do you agree with the results of the survey? Why or why not?
- Why might the results of this survey provide valuable information to a brand hoping to connect with Gen Z consumers?
- How might a brand hoping to connect with Gen Z consumers shift marketing strategies to reach that audience? Be prepared to discuss your ideas.