As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age are most likely to remember Saturday mornings when programming blocks on the major broadcast networks were dedicated to kids, featuring cartoons and advertisements for cereals, toys, movies and other children’s brands.
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Questions for Classroom Discussion
- Why do you think General Mills is rebooting some of their classic cereal products?
- Why do you think it is important for General Mills to engage in promotional activities surrounding the reboot of these cereal products?
- Why do you think they are setting up a live streamed event to promote the cereal reboot?
- What is sampling?
- Why do you think the company is providing free samples to the first one hundred customers who sign up for the livestream?