Former NHL star Mike Cammalleri and co-founder John Celenza discuss the launch and growth of their health and hydration-focused company BioSteel.
Click here to read the story at entrepreneur.com.
- What is entrepreneurship?
- What is a startup company?
- What is the difference between small business and a startup?
- Which best describes BioSteel?
- What type of company is BioSteel?
- What is positioning?
- How is BioSteel positioning its brand?
- What is differentiation?
- Why is a differentiation strategy important to a new business?
- How would you describe BioSteel’s differentiation strategy?
- What is distribution?
- Why do you think distribution is important to BioSteel?
- What could an aspiring entrepreneur learn from BioSteel’s story?