Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive.
Click here to read the story at marketingdive.com.
- What is product development?
- What is a product launch?
- What is a product life cycle?
- What are the different stages of the product life cycle?
- What stage of the product life cycle best describes a product launch?
- Why do you think marketing is important to a successful product launch?
- How would you describe Gorton’s Seafood’s new product line?
- What is an influencer campaign?
- What is a “multi-channel” marketing campaign?
- Why do you think Gorton’s is leveraging a multi-channel influencer component for this marketing campaign?
- What is a target market?
- What role will social media play in the launch of the new product?
- According to this news story, who is Gorton’s targeting with this campaign?
- Why do you think that group of consumers might represent Gorton’s target audience?
- Why do you think Gorton’s selected TikTok as the social media platform of choice for this campaign?
- What is content marketing?
- How might this marketing initiative from Gorton’s illustrate the concept of content marketing?
- What is AR?
- How might the AR component of this campaign help to boost consumer engagement?