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How Macy’s Thanksgiving Day Parade will be different in 2020 due to COVID-19

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The Macy’s Thanksgiving Day Parade celebration is still happening this year.

But, like pretty much every other tradition and institution that has continued in 2020, it will look and feel a little different due to the COVID-19 pandemic.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is event marketing?
  2. Why do you think Macy’s sponsors the Thanksgiving Day parade?
  3. Have you ever watched the Thanksgiving Day parade event?
  4. Based on information from this story, what will be different about this year’s parade?
  5. Do you think more people will watch the parade this year? Why or why not?
  6. What would you change about this year’s parade if you were an event marketer tasked with making sure the event is a success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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