Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday.
The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients.
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Discussion Questions:
- What is consumer behavior?
- What are consumer preferences?
- Why is it important for businesses and brands to understand consumer behavior and preferences?
- How do you think businesses and brands learn about consumer behavior and preferences?
- What is product development?
- How did Panda Express rely on understanding consumer preferences to develop the orange chicken product?
- What other new products have been introduced at Panda Express recently?
- Why do you think they continue to introduce new menu items?
- How might consumer behavior, consumer preferences, and market research influence the development of new menu items at Panda Express?
- What is a franchise?
- Is Panda Express a franchise?
- How might this story represent an example of entrepreneurship?