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How Walmart is advertising its new loyalty program, Walmart

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This week the retail giant started to roll out ads for the program, which is set to debut on September 15th and seen as Walmart’s answer to rival Amazon’s long-running membership program Prime.

Click here to read the story from digiday.com.

Questions for Classroom Discussion

  1. Why do you think Walmart introduced a loyalty rewards program?
  2. What is competition?
  3. According to this story, who is Walmart competing with the introduction of its new loyalty rewards program?
  4. How is Walmart using data to help drive advertising decisions?
  5. The article suggests that Walmart will be advertising on some social media platforms like Facebook and Pinterest. Why do you think they chose those digital channels and what type of consumer might they be targeting?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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