Marketing Currents - Business and Marketing Current Events

Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

[displaycategories]

Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera.

Click here to read the story at Adweek.com.

Discussion Questions:

  1. What is “AR”?
  2. How might AR provide brands with a valuable marketing tool?
  3. Based on information from this news story, describe Ikea’s AR promotion.
  4. What is a target marketing?
  5. Why do you think Ikea launched the promotion on Snapchat? Who do you think Ikea might be targeting with this initiative?
  6. Why do you think Ikea opted to include a “escape room” theme for this promotion?
  7. What is Ikea trying to communicate to consumers through this promotion? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC