Ikea is ending its bible-sized annual catalog after 70 years in publication.
The Swedish retailer cited the increasing shift to online browsing and shopping for the end of its catalog. Ikea said in a statement it has “taken the emotional but rational decision to respectfully end the successful career” of the print and digital versions of the catalog.
Click here to read the story at cnn.com.
Discussion Questions:
- What is a catalog?
- Why do you think catalogs had been so important to Ikea in the past?
- When is the last time you saw a catalog?
- Why do you think Ikea is discontinuing the catalog?
- Despite the shift in consumer behavior to shopping online, do you think there is still some advantage to sending out catalogs? Why or why not?