Adidas is doubling down on its commitment to women with its latest chapter of the “Impossible is Nothing” campaign, spotlighting a global collective of inspiring women who are breaking down barriers in sport and beyond.
Click here to read the story at marketing-interactive.com.
Discussion Questions:
- What is market segmentation?
- What are the different ways a brand can segment a market?
- What is a demographic?
- According to this story, what is adidas’ mission?
- What demographic is Adidas targeting through this campaign?
- What is positioning?
- What is a tagline?
- What is the tagline for this campaign from adidas?
- How might that tagline explain the brand’s positioning strategy?
- What is international marketing?
- Why do you think adidas launched the campaign internationally?
- Based on information from this story, which athletes and entertainers were featured in this campaign? Why do you think the brand chose to feature those athletes and entertainers?