Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe.
Click here to read the story at footwearnews.com.
Discussion Questions:
- What is a co-branded product?
- Which two brands are collaborating based on information from this story?
- Why do brands collaborate on projects like this one?
- How might New Balance benefit from the partnership?
- How might Klutch Sports benefit?
- What is the new sportswear line being called?
- Why do you think they decided to call it that?
- How might determining a name for the new line represent an example of brand building?
- Why is a name important?
- In your opinion, will the brand be successful in the long term? Why or why not? Be prepared to discuss your answers in class.