Hot dog water? Hmm, maybe?
On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog.
Click here to read the story at dallasnews.com.
Discussion Questions:
- What is publicity?
- What is the difference between positive publicity and negative publicity?
- What is a marketing stunt?
- How might a marketing stunt help a brand to generate publicity?
- It has been said that any publicity, good or bad, is a “win” for a business or brand. In your opinion, is that true? Why or why not?
- What new flavors of sparkling water did 7-Eleven just announce?
- How do you think they determined which flavors to release?
- Why would they release a hot dog flavor?
- Some consumers are speculating that the hot dog flavor is an April Fools’ prank. Why would 7-Eleven do something like that?
- Do you think the new flavor is an April Fools’ prank? Why or why not?