Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro.
Click here to read the story at venturebeat.com.
Discussion Questions:
- What is Apple Vision Pro?
- How much does it cost?
- What is an example of a fashion brand?
- What is an example of a luxury brand?
- What about a cosmetic brand?
- Why would fashion, luxury, and cosmetic brands be launching apps for Apple Vision Pro?
- Do you think the Apple Vision Pro device’s cost offers insight into who fashion, luxury, and cosmetic brands might view as target consumers? Why or why not?
- Based on what you learned from this story, what type of experience will the J. Crew app offer Apple Vision Pro users?
- How might J. Crew benefit from that experience?
- Based on what you learned from this story, what type of experience will the e.l.f. Cosmetics app offer Apple Vision Pro users?
- How might e.l.f. Cosmetics benefit from that experience?
- According to this story, Apple Vision Pro users interacting with the Mytheresa app will see “stunning destinations” as part of their experience. Why do you think Mytheresa would want to offer a feature like that?
- How might that help to shed some insight on Mytheresa’s overall brand strategy?