KFC’s chicken may be finger lickin’ good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline. On Monday, KFC, which is owned by Yum! Brands, announced that it is “pressing pause” on its “finger lickin’ good” tagline since it “doesn’t feel quite right” at this point in time.
Click here to read the story from today.com.
Discussion Questions:
- What is branding?
- How do slogans and taglines help with a company’s branding efforts?
- What is publicity?
- How do you think the consequences of negative publicity might have influenced KFC’s decision to temporarily retire the “Finger Lickin’ Good” tagline?