For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can.
Click here to read the story at people.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Why is promotion important to a business or brand?
- What is the promotion mix?
- How might Krispy Kreme’s strategy of giving away free donuts to grads illustrate the concept of promotion?
- This is the fourth year Krispy Kreme has introduced the free donuts for grads marketing campaign. What do you think they hope to accomplish with the promotion?
- What is a marketing plan?
- Occasionally giving away free donuts is a key component to Krispy Kreme’s marketing plan. Why do you think that is?
- Why do you think it is important that they limit the number of times they run promotions like these?
- If you were advising Krispy Kreme on their next promotion, what would you suggest? Be prepared to share your ideas in class.