Marketing Currents - Business and Marketing Current Events

Kroger testing new ‘smart cart’ that eliminates stopping to pay at checkout

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Kroger is testing new smart shopping cart technology in the Cincinnati area that eliminates paying at the checkout.

For the past few weeks, Kroger quietly rolled out the new carts at its Madeira, Ohio, store, branded “KrogGo.”

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is product testing?
  2. Why do companies engage in product testing?
  3. Why might Kroger be interested in “smart cart” technology?
  4. Why do you think Kroger “quietly rolled out” the new carts (as described in this news story)?
  5. How might the new carts help Kroger from a business perspective?
  6. If you were a marketing professional working for Kroger, how would you promote the new cart features when and if they are ready for a larger launch? Be prepared to discuss your ideas.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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