After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime?
Click here to read the story at prnewswire.com.
Discussion Questions:
M1L3 (Branding):
- What is a brand?
- What type of company is La-Z-Boy? What products do they sell?
- How would you describe the La-Z-Boy brand?
- What is positioning?
- Why might positioning be important to La-Z-Boy?
- How would you describe their positioning strategy?
- Why would the company launch “Do Not Distrub” decor?
- Why do you think the decor is being offered for free?
- What is digital marketing?
- What is a microsite?
- How might “DoNotDisturbDecor.com” represent an example of a microsite and the concept of digital marketing?
- What is market research?
- Based on what you learned from this news story, how did market research help shape this campaign from La-Z-Boy?
- Why do you think they chose to launch the campaign around the New Year? Be prepared to discuss your answers in class.