Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday.
Michael Fassnacht, a former commercial advertising whiz, donated his time to work on former Mayor Rahm Emanuel’s failed pitch to attract Amazon’s second corporate headquarters.
Click here to read the story at chicago.suntimes.com.
- What is a brand? Is the city of Chicago a brand?
- What is rebranding?
- Why is tourism important to the city of Chicago?
- How might a rebrand help the city to rebound from the economic challenges presented by the pandemic?
- What is authenticity? Based on information from this story, how and why might authenticity be an important part of the Chicago’s rebranding efforts? Be prepared to discuss your answers.