McDonald’s on Wednesday will debut Spicy Chicken McNuggets, which will be the first new flavor of the popular product in the U.S. since its 1983 debut. But it also represents the second major marketing effort by the Chicago-based burger giant over the past several days, following the debut last week of the Travis Scott partnership. That promotion has been so popular that people have stolen the promotional posters from restaurants to sell on eBay, where some people are even selling receipts.
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Questions for Classroom Discussion
- What is competition?
- How do you think McDonald’s marketing strategy is designed to gain an edge on the competition?
- What is promotion?
- What is McDonald’s doing to promote the new spicy nuggets product?
- What is McDonald’s doing to promote orders through Uber Eats? Why do you think they are encouraging customers to order through Uber Eats?