Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue.
Click here to read the story at reuters.com.
Discussion Questions:
- What type of company is Lyft?
- What is revenue?
- Why is revenue important to businesses and brands?
- How does revenue relate to company profits?
- How has Lyft traditionally generated revenue?
- What is advertising?
- What are the different advertising channels?
- What type of advertising channel might best describe an advertisement that you would see on Lyft’s app?
- Why would Lyft want to display in-app advertisements?
- How do you think its customers will respond to ads on the Lyft app?