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Mashable launches shoppable virtual home featuring Walmart products

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Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels.

Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels.

Click here to read the story at marketing dive.com.

Discusson Questions:

  1. What is a “shoppable virtual home”?
  2. Why would Mashable create a shoppable virtual home?
  3. What is partnership?
  4. Why do you think Mashable chose to partner with Walmart for this promotion?
  5. Based on information from this story, describe what a consumer could expect with a visit to Mashable’s virtual home.
  6. What is consumer engagement?
  7. Why do you think live-programming is a key component of this promotion?
  8. How might this promotion boost levels of consumer engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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