Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a digital push via celebratory games and livestreams as well as planned collaborations with well-known names across art, fashion and sports to create uniquely designed Uno products.
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- What is branding?
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