Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app.
Click here to read the story at cnbc.com.
- What is digital marketing?
- Describe McDonald’s digital marketing strategy.
- Why are mobile apps important to businesses and brands like McDonald’s?
- Why is McDonald’s trying to drive customers to its app?
- What is a loyalty program?
- Why do you think McDonald’s has enjoyed so much success with their loyalty program?
- What is influencer marketing?
- How is McDonald’s using influencer marketing to encourage customers to use their app?
- What is promotion?
- What are the different types of promotion?
- What type of promotion might best describe McDonald’s 50-cent double cheeseburgers offer on the mobile app?
- How might this campaign help McDonald’s to increase sales?