McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- What is a franchise?
- What is a franchisee?
- Why is it important for McDonald’s to support its franchisees?
- According to this story, what is McDonald’s doing to support its franchisees during the COVID-19 health crisis?
- Based on information from this story, do all McDonald’s franchisees get the same level of support from the company? Why do you think that might be?