McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign.
Click here to read the story at nrn.com.
Discussion Questions:
- What is the Lunar New Year?
- What is international marketing?
- Why does McDonald’s engage in international marketing strategies?
- Why do you think McDonald’s launched a Lunar New Year campaign?
- What do you think businesses and brands must consider when launching international marketing campaigns?
- Based on what you learned in this news story, describe McDonald’s Lunar New Year campaign.
- What is AR and AI technology?
- Why is McDonald’s incorporating elements of AR and AI into this campaign?
- Why do you think McDonald’s is featuring Instagram as part of this campaign?
- What are they doing on Instagram?
- What is influencer marketing?
- How might this story demonstrate the concept of influencer marketing?
- What is seasonal marketing?
- How might McDonald’s Lunar New Year campaign provide an example of seasonal marketing?